Online Electrical Wholesalers: How to Separate the Contenders from the Pretenders


When executed properly, online shopping represents the best way to find lucrative deals and top-notch products without ever having to leave the comfort of your own home. But as we all know, the Internet can be a frightening and intimidating place if you don’t know how to distinguish reputable wholesalers from meddling middlemen in today’s day and age.

So if you’re interested in buying a hand dryer, infrared heater, or any other high-end electrical implement, it’s in your best interests to avoid clicking the “buy now” button until you can ensure you’re working with a trusted, renowned online supplier as opposed to some superfluous intermediary. In this regard, feel free to use this brief article as a checklist of sorts to help you separate the contenders from the pretenders.

An Onus on Customer Service

If your primary goal is to establish a long-term relationship with a dependable electrical wholesaler, you’ll obviously want to have access to a robust, resourceful customer service team that can handle enquiries, comments, and concerns at a moment’s notice without propagating intrusive sales schemes or marketing gambits.

With this notion in mind, top-rated electrical wholesalers tend to feature on-demand customer support directly on their homepages, usually by way of an intuitive pop-up window that allows you to chat with a customer service expert in real time. So if you’re having a hard time finding assistance on a particular website, make sure you exclude it from your shortlist and move onto the next one.

Price Guarantee

When shopping online, you’ll obviously want to ensure you’re getting the best deal, which is why it’s so important to purchase your electrical apparatuses from a supplier that constantly monitors prices across the web and offers a price match guarantee if you happen to find a cheaper advertisement elsewhere. Simply scroll to the bottom of the company’s webpage and look for a “price policy” button or a “price guarantee” tab.

Supplier History

Another way to ensure you’re partnering with a respectable wholesaler is to confirm that every company on your shortlist has at least six years of experience within the electrical supply industry. Additionally, you should also be on the lookout for easily-accessible customer reviews and client testimonials, as this will allow you to avoid the common mistake of working with an obscured, unproven supplier.

Wide Range of Products

Apart from ensuring that the supplier’s products are sourced from prominent manufacturers and well-known engineering firms, you’ll also want to take a close look at the scope and size of the product line. In this regard, the most distinguished suppliers pride themselves on being able to offer a wide selection of new-age products at cost-effective rates across the board. So make sure your supplier of choice can procure the following items at a moment’s notice:

  • Modernised hand dryers
  • Energy efficient water heaters
  • Commercial catering provisions
  • Contemporary heating and ventilation implements
  • Boiling taps and other high-end kitchen appliances
  • Full assortment of accessories, replacement parts, and spares

If you come across a company that can checkmark all of these boxes, you’ll be able to confidently place an order and truly feel as though you’re getting a great deal.